TL;DR
Workout Anytime's COO Mark de Gorter discusses how the brand kept members engaged during the pandemic through virtual workouts and a new mobile app. The brand launched a mobile app to provide virtual workouts and stay in touch with members during the shutdown period.
As many businesses were forced to close due to COVID-19, business owners have launched creative solutions to stay engaged with their communities.
Mark de Gorter, Chief Operating Officer of Workout Anytime, spoke with Atlanta Business Radio about how the brand has been navigating through COVID-19 and keeping members engaged virtually through its new mobile app.
“We provide a series of virtual workouts, either streaming in real time or on-demand through our website or app. At the time of shutdown, we were in the process of finalizing a mobile app. Once we saw that this was an inevitable approach to control the pandemic, we moved very quickly to finish the app and rolled it out across the country,” said de Gorter. “We used the app during the shutdown period to stay in touch with our members and make sure they had an exercise option because they couldn’t get one at the club.”
In this story
This story was originally published in 1851 Franchise on June 5, 2020. Burnaze summarizes and links to the original reporting.
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