Shipley Do-Nuts Expands Into 2 New States in Q1

Shipley Do-Nuts continued its expansion in Q1 2023 by opening five new locations, including two new state entries in Maryland and Georgia.

Shipley started the year with the successful opening of its first Maryland shop in Odenton in January, followed by its first Georgia opening in Cumming, in March. The company also opened shops in Texas, including a corporate-owned store in Houston.

Shipley announced a new deal in Q1 with Meisternuts LLC to enable the company to expand its presence in Colorado. The Utah-based group has acquired two existing Shipley Do-Nuts locations in Aurora and Fountain.

Also, in Q1, the company continued to make significant strides in the digital space, with 80% of the system now enrolled in a new online ordering system that launched in 2022. The company’s focus on technology and innovation has paid off.

Shipley is also continuing to invest in its first-ever loyalty program, which it began testing in its corporate-owned locations last year. In Q1, Shipley added 27 additional locations to the test, bringing the total number of participating locations to more than 10% of the system. Shipley will introduce the program systemwide later this year.

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