10 Truths to Fix Messy & Uncomfortable Franchise Lead Generation

Welcome to the back half of 2025. I know what you are all thinking – where did the year go; or how did the year go by so quickly? Truth is, it goes fast every year. Welcome to adulting. Welcome to hard work. Welcome to a life full of pressures.

For this month’s note, I have decided to focus on speed. Speed of content versus long-form. Why? Absorbing content is changing fast. You will engage in the video/Webinar. You may even read a few of my paragraphs. But that’s where our attention stops. We live in a TMZ world.

Thus, I expanded on my call. Here are the notes/topics for discussion.

It’s All About the Money: Candidates want to know numbers, then passion/culture connections. The Funnel is Not Created Equal: Brand X may have higher AUVs. That drives different candidate responsiveness.

Applications > Leads: We want quality candidates. All monies should be directed toward that. Leads Make Us Feel Good, Though: I could tell you how things work, it doesn’t mean leads don’t feel good.

KPIs are Created by You: You have to build a story that aligns to the success metrics of leadership/boards. Discovery Day Failures Can Tell You a Lot: You should be at 100 percent. If not, you have a gap.

An Unresponsive Lead Doesn’t Mean Cold: They may not be ready. What tools can you give them. The Louder the Drumbeat, the Higher the Chances at Winning: You want candidates feeling FOMO.

Call 1 is the Most Important: It’s your active pickup line. Your website is your wingman. Celebrate the Value of the Deal: Build out a tracker to showcase performance of franchisees.