TL;DR
Weight Watchers is changing its name to WW, short for Wellness that Works, and undergoing a brand makeover to focus on overall healthy lifestyle. The company is relaunching its mobile app and partnering with Headspace.
Weight Watchers is getting a name change, plus a brand makeover, according to a Fox Business report.
The weight-loss company will now be known as “WW,” which is short for “Wellness that Works,” and the brand wants to appeal to people who are focused on an overall healthy lifestyle rather than just weight loss, according to the article. The brand is also relaunching its mobile app and partnering with Headspace, a meditation and mindfulness company.
“We're putting our decades of knowledge and expertise in behavioral science to work for an even greater mission," the company’s president and CEO Mindy Grossman said, according to the article.
In this story
This story was originally published in 1851 Franchise on September 24, 2018. Burnaze summarizes and links to the original reporting.
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