TOUS les JOURS Names Max Gallegos North America CMO

TOUS les JOURS, the global Korean bakery café brand, appointed of Max Gallegos as Chief Marketing Officer for North America. He will lead marketing across the United States and Canada, overseeing brand, category, creative, digital, loyalty and field marketing as the company expands its North American presence.

“Max brings the experience to help us grow with purpose while staying true to what makes TOUS les JOURS special,” said Seungjun An, CEO of CJ Foodville USA. “He understands how to earn guests’ trust and build lasting partnerships with our franchise owners. His leadership will be important as we bring TOUS les JOURS to more communities across North America.”

Gallegos joins CJ Foodville USA after more than 25 years with McDonald’s Corporation, where he held senior roles in communications, strategy, marketing and field leadership. Most recently, he led U.S. Cultural Strategy and Field Marketing Engagement. Earlier in his career, he led a $5 billion regional business unit in the Southwest.

“What makes TOUS les JOURS unique is how it brings Korean bakery heritage and French baking craft into a welcoming experience, whether someone is stopping in for a morning pastry or choosing a cake for a celebration,” Gallegos said. “I want us to become North America’s preferred bakery café by earning a place in more guests’ everyday routines and growing alongside our franchise partners in the communities they serve.”

His appointment comes as TOUS les JOURS works toward its goal of reaching 1,000 locations in the U.S. by 2030. Recent bakery café openings include Albuquerque, New Mexico; Toronto; and New York.