Handyman Pro Expands Across Virginia, Targeting Booming Richmond Market for Further Franchise Development

Handyman Pro, the seven-unit home repair and remodeling franchise, offers entrepreneurs an exciting opportunity to enter the $500 billion home services industry, which is growing rapidly as people spend more time at home and tackle home-improvement projects due to the COVID-19 pandemic. Now, the Charlottesville-based Handyman Pro team is looking for qualified prospects who are eager to join a thriving, pandemic-proof industry by bringing the brand to the nearby city of Richmond, Virginia.

The Handyman Pro team has identified room for 3-4 territories in the Richmond metro area, which has seen a major real estate boom over the past year. According to a recent LinkedIn study, Richmond has been the third fast-growing city in the nation during the pandemic. As the population grows exponentially and new homeowners flock to the area, the need for home repair, pre-sale renovations and remodeling is set to keep pace.

That kind of demand is why Handyman Pro has seen double-digit, year-over-year revenue increases in Q1 of 2021. By bridging the gap between the small-time solo handyman and large remodeling contractors or companies, Handyman Pro is uniquely suited to address this growing need, offering services such as carpentry, electrical, gutters, siding, windows, doors, masonry, plumbing, HOA maintenance, landscaping, construction cleanup, furniture assembly and more.

Franchisee success stories

Justin Rowling is a recently signed Handyman Pro franchisee in Charlottesville. Rowling invested in Premium Service Brands’ painting company 360º Painting in September 2018 and then residential cleaning franchise Maid Right in December 2018, both based in Central Virginia. After generating consistent revenue with those two businesses and establishing a dedicated clientele, Rowling decided to invest in Handyman Pro in September 2020 because he recognized a major need for holistic home repair services in the Central Virginia area.

Prospective franchisees in Richmond will have the opportunity to fill this need while also taking advantage of a low overhead investment since Handyman Pro owners can operate from home and don’t need to open a brick and mortar location or track inventory. The brand’s simple, effective business model also provides franchisees with more flexibility and a better quality of life than its competitors.

“Handyman Pro is a fantastic business model because we can do just about anything — drywall repair, putting together trampolines, kitchen remodels, deck building, replacing light bulbs — nothing is too small or too big, and the concept is a great hybrid between a lot of other brands in the segment,” Rowling said.

Many of those other brands are also part of the Premium Service Brands umbrella, and Handyman Pro was built from the ground up by the multi-brand franchisor to specifically complement and integrate with its existing roster of service franchises.

Own the home program

Recently, Premium Service Brands rolled out its “Own the Home” program to incentivize franchisees like Rowling to grow vertically by becoming multi-brand owners within the company. Once a Handyman Pro franchisee scales their business and gets a solid customer base, it can quickly introduce other Premium Service Brands brands in their territory to market to those same clients.

“The beauty of Premium Service Brands is that once you figure one concept out, you can easily start another, as the business models are very similar,” said Rowling. “You are providing different services, but they are all home-based and all require a similar type of advertising, which makes it easy to grow vertically. Once you have that confidence, you are better positioned to move right on to the next one.”

Since franchisees in Richmond will be located so close to Premium Service Brands’ corporate headquarters in Charlottesville, they’ll share the same home state that brings franchisees a built-in suite of robust franchisee support services. Franchisees can expect support on marketing and technology as well as training on software that automates routing and scheduling. Franchisees are assigned business coaches who hold regular calls with owners to discuss goal setting, P&L reviews, hiring, recruiting and bookkeeping.

Plus, the company’s full-service contact center takes and schedules leads and estimates.

Richmond market opportunity

Now, with wide-open territory availability in the Richmond area, prospects can leverage Handyman Pro’s supportive and pandemic-resistant business model as thousands of families across Virginia focus both on home improvement projects and repairs.

“Premium Service Brands has done the legwork to offer the franchise opportunity for 2021,” said Iric Wexler, PSB’s Chief Development Officer. “Now, we’re ready to grow across our home state of Virginia and offer training and support to owners ready to establish their brand in the Richmond market. With our multi-brand roster of proven concepts, we make it easy for prospects to quickly build their portfolio and become a major player in the home improvement industry.”

The initial investment to open a Handyman Pro ranges from $98,850 to $142,500, including $65,000 that must be paid to the franchisor or affiliate. The brand is actively seeking franchise owners in suburban markets nationwide, including Dallas, Houston, Chicago, Phoenix, San Antonio, Boston, Raleigh and more. For more information on franchising with Handyman Pro, please visit *