Blink Fitness Gets Into Retail Game, Partnering With NYC Lifestyle Brand

Blink Fitness has named By My Grace as a retail partner, with the NYC-based lifestyle brand’s vibrant and colorful crew socks, calf-high socks and towels available for purchase at select Blink locations.

It marks the first-ever retail collaboration for the low-cost gym chain. Blink Fitness says that if its partnership with By My Grace goes well, it hopes to explore others in the future.

“At Blink Fitness, we think that the best part of working out is how it makes you feel,” Blink’s chief marketing officer Carissa Ganelli told Athletech News. “We loved the idea of a collaboration with a local, women-owned business that shares our value of radiating positivity. It’s the perfect complement to the vibe in our gyms, and we are excited to bring this fun and vibrant By My Grace collection to Blink members!”

The following accessories are available at NYC Blink Fitness locations in NoHo, Boerum Hill, Chelsea, Penn Station, Bryant Park, Williamsburg, 54th, Corona, Astoria, Woodside, Parkchester and Riverdale:

• Crew Socks – $23 – tie-dye pink color

• Calf-high Socks – $23 – tie-dye gray color

• Towel – $15 – tie-dye blue + orange

In addition to Blink’s By My Grace collab, the fitness company celebrated Pride month with a series of initiatives supporting The OUT Foundation, which aims to remove barriers that make it difficult for members of the LGBTQ+ community to access and participate in fitness, health and wellness.

During the month, for every Green membership sold, Blink donated $10 to the foundation and $1 for each participant that attended a special Pride workout event earlier this month.

There is also a colorful limited-edition, Pride t-shirt available for purchase at select Blink gym locations for $27, with $2 from each t-shirt sale being donated to The OUT Foundation.

“As a brand built on the vision of being the gym for ‘Every Body,’ Blink has inclusion at the very heart of our core values,” said Madeleine Merchant, Blink’s chief people officer. “We are honored to support the important work of The OUT Foundation this Pride month, and we hope our commitment and contribution can extend their outreach and support of the LGBTQ+ community.”