Panini America and Kona Ice Launch ‘Color Blast’ Flavor for Summer of Soccer

We are all getting ready for summer, and this year the fun includes the world’s best soccer players and teams coming together across North America for the sport’s marquee event.

It also means a colorful way to keep cool.

Panini America, the world’s largest sports and entertainment collectibles company, is partnering with Kona Ice, the nation’s largest mobile food truck franchise, on a special-edition Panini Color Blast flavor that will be available nationwide this summer.

Color Blast has been one of Panini’s most sought-after and enduring inserts across their trading card product lines, with cards featuring vibrant, striking colors and unique designs. The Panini Color Blast flavor combines three of Kona Ice’s most popular – Monster Mango, Tiger’s Blood, and Blue Raspberry – into a sweet treat for people to enjoy all summer long.

“The Panini Color Blast flavor is delicious, and we hope that people will really enjoy it during this summer of soccer. When working with the Kona Ice team we wanted to not only make sure that the color mix was representative of our iconic Color Blast cards – but also would deliver a unique flavor palate to consumers,” said Jason Howarth, Senior Vice President of Marketing and Athlete Relations at Panini America. “We’re proud to be partnering with the team at Kona Ice on this fun and compelling extension of our dynamic Color Blast trading cards.”

“Kona Ice has always been about creating moments that people remember, and that’s exactly the kind of company we wanted to build this with,” said Tony Lamb, CEO and Founder of Kona Ice. “Panini has spent decades making fans feel connected to the sports they love. This summer, with the whole world watching soccer, we get to be part of that experience. The Color Blast flavor is bold, fun, and we think people are going to love it.”