New York Paris Baguette Franchisee Secures Real Estate

New York – Paris Baguette, the bakery café concept with 4,000 units worldwide including nearly 150 in the United States, has seen significant growth in the past year. Alex Hsieh, who is leading the brand’s expansion in New York, will soon be opening in Staten Island. Having recently secured real estate at 2742 HYLAN BLVD, Staten Island, Hsieh is on track to open their Paris Baguette in November 2023.

“We are thrilled to announce additional expansion within New York. There’s a tremendous amount of opportunity in the bakery café space,” explained Mark Mele, chief development officer. “No other bakery café franchisors are doing what Paris Baguette is on the same scale. Our ability to stay true to our bakery café roots while embracing aggressive expansion has garnered attention, and that only serves to drive us forward.”

The Staten Island deal will bring the total number of locations within New York to 33. The agreement was signed by Hsieh, a Long Island resident and owner of three additional locations, who is pioneering the additional growth.

New York expansion

“This location is an excellent location to best serve the Staten Island community, and we are looking forward to opening an additional Paris Baguette in Staten Island in the near future,” said Hsieh.

As it grows, the brand’s 3.0 prototype has played a crucial role in driving interest from both guests and prospective franchisees. Like all new openings, the Staten Island café will be following the updated model, incorporating upgraded furniture, unique flooring and ceilings, rich colors and elegant lighting.

“We’re already a higher-end, higher-quality bakery, and we put a nice bow around that with the 3.0 prototype. It’s just a really nice place to indulge,” Mele added.

Bakery segment growth

Within the $17 billion bakery segment, Paris Baguette continues to differentiate itself by offering breads, cakes and pastries made fresh daily, unlike many other concepts that primarily offer soups, salads and other pre-made goods.

For franchisees looking to break into the industry, Paris Baguette provides remarkable brand recognition, unique guest offerings and strong franchisee support while maintaining its commitment to following a true bakery café model.

Franchise agreements

In 2023, Paris Baguette aims to sign 160 franchise agreements and open 64 new cafés. Mele said target markets for the coming year include Washington, California, Arizona, Colorado, Minnesota, Kansas, Oklahoma, Texas, Missouri, Wisconsin, Illinois, Tennessee, Georgia, Florida, North Carolina, South Carolina, Kentucky, West Virginia, Virginia, Ohio, Indiana, Michigan, Pennsylvania and Maryland. He added that the brand will continue its development in New Jersey and New York and expand in some additional states in New England, including Connecticut and Massachusetts.

“We are on track to enter 45 new markets and open a total of 64 units by the end of 2023,” said TJ Rogers, franchise sales manager. “Even throughout the pandemic and its aftershocks, we did not shy away from opening additional units and exploring new markets. With great year-over-year revenue increases, and a persistent interest in the brand from franchisees and consumers alike, we expect nothing but a strong continued growth trajectory for the brand.”

Paris Baguette is a bakery café franchise with more than 4,000 units across the globe. The brand first started franchising in 2015 in the U.S.

and has since established more than 130 locations in markets across the country, making it one of the premier franchise opportunities in its category. Paris Baguette’s primary mission, executed every day by its expert staff of bakers, cakers and baristas, is to share moments of joy with customers and help customers share moments of joy with their friends and family by providing world-class cakes, pastries, coffees, breads and other French-inspired bakery café fare.

Alex Hsieh, a New York Paris Baguette franchisee, has secured real estate for Their Staten Island unit. The new bakery cafe is projected to open at 2742 Hylan Blvd., Staten Island in October.