TL;DR
SpeeDee Oil Change and Auto Service launched the Total Trust Guarantee, Performance Certified Program, and Net Promoter Score program in the third quarter of 2019. The brand has built trusted customer relationships over four decades, growing to more than 150 locations.
Following incredible momentum earlier in the year, the country's premier franchised maintenance and auto repair services brand continued its success into the third quarter of 2019 with the launch of SpeeDee’s Total Trust Guarantee™, Performance Certified Program and Net Promoter Score program.
**“The SpeeDee Total Trust Guarantee™ guarantees that customers are able to view services being performed on their vehicle through lobby video monitors or open bay doors,” said Tara Jacobs, VP of Marketing for SpeeDee Oil Change and Auto Service®. “Customers are presented with transparent pricing, know the service team and will receive a photograph validating the service or repair. If we fail at keeping these promises, the next oil change is complimentary.
In support of the program, SpeeDee also launched the Total Trust advertising campaign in broadcast, digital, print and direct mail to spread the word.”
Over the past four decades, SpeeDee Oil Change and Auto Service® has built trusted customer relationships based on reliability and professional services, growing from a single store to more than 150 locations. SpeeDee Oil Change and Auto Service® was founded with a deep commitment to personal, transparent customer service and top-of-the-line automotive care. The brand strives to provide the most customized service possible, illustrated by its new Total Trust Guarantee™ to provide customers with full transparency–no upselling, no misleading, just great customer service.
SpeeDee also announced the rollout of the SpeeDee Performance Certified Program, in which SpeeDee technicians must pass a number of online tests to become SPC certified. Upon completion, technicians get to show off their pride and expertise by wearing customized and exclusive shirts. Team members use state-of-the-art diagnostic equipment and name brand products to deliver the best tune-ups and repair services out there.
Finally, SpeeDee wrapped up the third quarter of 2019 with the launch of its Net Promoter Score program, a management tool that measures the willingness of customers to recommend SpeeDee’s products or services to others. Since launching in September, the results have found that SpeeDee exceeded expectations in every category, including an average customer satisfaction rating of 77% and an average response rate goal of 11%.
“To wrap up the year on a high note, SpeeDee is excited to roll out our system-wide On-Hold Messaging program that educates and informs consumers about SpeeDee services and reinforces the Trust message while customers are waiting for a sales associate on the phone,” said Mike Guasch, VP of Operations for SpeeDee. “The goal will be to keep customers engaged while they are waiting for service and create an ease of process for both marketing and franchisee support in updating content systemwide and locally via a centralized process.”
As 2019 comes to an end, SpeeDee Oil Change and Auto Service®’s commitment to transparency, quality auto and repair services and satisfied customers, positions the brand for continued success.
In this story
This story was originally published in 1851 Franchise on December 11, 2019. Burnaze summarizes and links to the original reporting.
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