Tech Entrepreneur Brings Innovative Skincare Franchise GLO30 to Atlanta Metro

Mills has spent over a decade advising more than 1,000 startups and small businesses across the U.S., helping them leverage technology and business strategy to scale successfully. With extensive experience in SaaS, subscription-based models, and marketing strategy, Mills brings a wealth of knowledge to her newest venture—and her first foray into the beauty and wellness space. Drawn to the brand’s disruptive approach to skincare, she is excited to introduce Atlantans to GLO30’s cutting-edge AI technology and results-driven services.

“As a woman in STEM and a tech entrepreneur, GLO30’s innovative approach to skincare immediately resonated with me,” said Mills. “The fusion of technology and wellness, especially with their AI-driven personalization, aligns perfectly with my background and passion for building forward-thinking businesses. I am excited to bring this cutting-edge brand to Atlanta, where I know there is a strong demand for modern, tech-enabled self-care solutions.”

Founded by Dr. Arleen Lamba, GLO30 has disrupted the skincare industry with a membership-based model, real-time AI-powered skincare customization through proprietary technology (GLOria), and an emphasis on long-term skin health over superficial treatments. The brand’s blend of medical expertise, personalized treatments, and tech innovation has drawn interest from forward-thinking entrepreneurs nationwide.

“Supporting a woman-founded brand like GLO30 is especially meaningful to me,” Mills added. “I’ve spent my career empowering others and helping businesses scale, and this opportunity allows me to combine my technical expertise, business acumen, and community values to create something truly impactful. I’m looking forward to growing this brand in a way that helps people feel confident and cared for.”

Mills will open at least five GLO30 studios in Metro Atlanta over the next five years, beginning with Alpharetta. Known for its thriving tech sector and affluent, wellness-conscious population, Alpharetta serves as an ideal launchpad for GLO30’s data-driven, results-focused skincare approach. Additional locations will follow in Peachtree Corners, Johns Creek, Roswell, and Cumming making high-tech, personalized skincare accessible to all.