TL;DR
MOOYAH Burgers, Fries & Shakes plans to expand to New Mexico, with its first location in Albuquerque. The company is close to signing a franchise agreement for the location, with potential for three to five restaurants in the area.
Tim Markle, director of development, said New Mexico is one of five markets the company wants to expand to this year. He said officials are close to signing a franchise agreement with a partner for its first Albuquerque location. Markle said Uptown is a desirable corridor for MOOYAH Burgers, Fries & Shakes.
"We wanted an area where we're not just lunch guys. We're a very family-centric company so we wanted a daytime population that would consist of workers and we want the nighttime crowd of families," Markle said.
Albuquerque could support three to five restaurants eventually. The chain is looking to Rio Rancho, Santa Fe and Las Cruces, too.
In this story
This story was originally published in 1851 Franchise on February 17, 2016. Burnaze summarizes and links to the original reporting.
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