TL;DR
Wings Etc. has introduced Hand-Breaded Chicken on all chicken sandwiches in corporate locations, following a successful three-month test in Dunlap, Indiana. The new menu item will be available in various locations in Indiana and South Carolina.
Hand-Breaded Chicken was a huge hit during its three-month initial test in the brand’s Dunlap, Indiana, location. It’s a response to the soaring popularity of hand-breaded chicken nationwide.
"Our new Hand-Breaded Chicken delivers bold, crave-worthy flavor," says Wings Etc. CEO Rob Hensmann. "We’re excited to bring this fresh, hand-crafted upgrade to our guests, and we expect it to have staying power. It’s a natural evolution of our menu of Big Flavor favorites.”
Wings Etc.’s new Hand-Breaded Chicken starts with a juicy chicken breast twice-dredged in homestyle batter, seasoned with onion powder, black pepper, celery salt and garlic powder, then quick-fried to seal in the juices. The result is moist, flavorful chicken surrounded by a crispy, flaky golden crust. Hand-Breaded Chicken sandwiches start at $12.49 with a full-sized side (pricing varies by location).
Guests are invited to enjoy the Wednesday daily special featuring a Hand-Breaded Chicken Sandwich with fries for just $6. The Hand-Breaded Chicken Breast is tossed in one of their 19 signature sauces, then served on a toasted brioche bun, topped with pickles, and accompanied by the guest’s choice of fries.
If the expanded test proves successful, Wings Etc. expects to introduce Hand-Breaded Chicken systemwide.
Hand-Breaded Chicken will be available at the Wings Etc. restaurant in Gaffney, South Carolina, as well as these locations in Indiana: Mishawaka, South Bend, Elkhart, Goshen, La Porte, Fort Wayne, Valparaiso, Rochester, Marion, Bluffton, Dunlap, West Lafayette, Lafayette, Osceola, Noblesville, Decatur, Columbia City, Kendallville, Peru and Angola.
In this story
This story was originally published in Franchising.com on March 31, 2025. Burnaze summarizes and links to the original reporting.
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