TL;DR
Beans & Brews Coffeehouse has opened a new location in Beaver, Utah, offering high-quality coffee and a scratch-made food menu. The location is owned by Nicole and Troy Black, who also own a nearby Chevron gas station and a Dairy Queen Grill & Chill restaurant.
“We're thrilled to bring Beans & Brews to Beaver,” said new owner Nicole Black. “We believe this coffeehouse will be a fantastic addition to our vibrant community. Our team is excited to share the high-altitude roasted coffee experience with our local customers and those passing through on their way to Las Vegas.”
The coffeehouse offers a drive-thru and in-café seating for 35, making it one of the largest Beans & Brews locations to date. Nicole and Troy Black, experienced entrepreneurs, also own a nearby Chevron gas station that has been in their family for 40 years, along with a Dairy Queen Grill & Chill restaurant inside. Travelers visiting the gas station can refuel, grab a meal, and stretch their legs while snapping photos at the station's giant rocking chair, a beloved local landmark.
The decision to open Beans & Brews came after they installed 32 Tesla charging stations on their property and polled travelers on what to add in place of an older car wash. Coffee emerged as the top choice, and the family-owned Beans & Brews brand, with its high-quality product and unique High-Altitude Roasting™ method, which provides a smoother, more intense flavor profile, appealed to the savvy couple. With their extensive business experience, the Blacks saw the opportunity to venture into the coffee industry as a natural next step.
“We are delighted to welcome Nicole and Troy Black to the Beans & Brews family,” remarked Chad Gretzema, CEO of Beans & Brews. “Their entrepreneurial spirit and dedication to excellent customer service align perfectly with our brand's values. We're confident their new coffeehouse will become a cherished gathering spot and travel destination in Beaver.”
In this story
This story was originally published in Franchising.com on May 1, 2024. Burnaze summarizes and links to the original reporting.
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