TL;DR
Snapchat released a new ad product called Snap to Store, aiming to help retailers increase sales, with 80% of its users taking snaps in restaurants. Wendy's was one of Snapchat's beta testers and saw 42,000 visitors driven to a location through a sponsored geofilter.
Snapchat released a new ad product on Wednesday aiming to help retailers get more products off their shelves. “Snap to Store” hopes to prove to retailers that the ads on Snapchat help sales.
80% at a restaurant
66% at a shopping mall
50% at a gym
49% at an airport
Wendy’s was one of Snapchat’s beta testers and according to Snapchat’s internal data, a sponsored geofilter drove 42,000 visitors to a Wendy’s location within seven days of viewing it.
Snapchat plans to release a dashboard for advertisers that shows the number of uers who saw the ad campaign.
In this story
This story was originally published in 1851 Franchise on April 12, 2017. Burnaze summarizes and links to the original reporting.
Read the full story at 1851 FranchiseLiked this? Get the week's franchise news, explained
- Sunday 8 AM ET weekly + a monthly deep dive
- Sections picked for the industries you follow
- Every claim linked to its source. Free.