Block Offers Easy In-person And Virtual Options To Get Expert Help For All Tax Situations

“This year is vastly different than any other in recent history. Hardworking people have faced unemployment, reduced income, and countless financial hardships as a result of the COVID-19 pandemic, making taxes feel more uncertain than ever before,” said Julius Lai, chief product and experience officer at H&R Block. “Rather than focusing on the increased challenges this tax season holds, we opted to bring levity and awareness to our new ad campaign, showcasing the convenient, easy, customer-centric experience clients can expect from H&R Block.

Whether you want to do it yourself, get some help, or have an expert do it for you, Block can make filing taxes easy and seamless, helping individuals get the best possible outcome.”

Providing expertise and care have always been at the heart of H&R Block’s experience; but now, with a full suite of virtual tax prep tools like video chat and the ability to upload and send documents electronically, clients can access that same experience anywhere. Human help and digital ease are not a tradeoff at H&R Block.

The campaign, created by Deutsch LA, was directed by Michael Gracey, best known for his work on films such as The Greatest Showman and Rocketman.

The campaign features original musical scores and lyrics that clearly and humorously communicate the brand’s innovative tax prep solutions.