Gym Concept Iron 24 Announces First 15 Locations

Founded by industry veterans on a mission to make fitness + recovery simpler and more affordable, Iron 24 has created a 24/7 gym model that champions advanced technology, low costs, no sales pitches or contracts, and zero staffing (with help from contracted cleaning crews).

The new fitness + recovery franchise uses a technology-centered approach where membership, access and feedback are fully managed through the Iron 24 mobile app, making the gym easier to join and use. Soon, members will be able to book personal training through the app.

“We’ve created a better path to gym ownership and membership by applying the latest technology and decades of industry experience,” said Marty Flanagan, Iron 24 brand president. “We’re removing common frustrations like high costs and lack of flexibility that prevent people from reaching their goals."

In addition to technology, Iron 24 facilities provide a classic gym experience with everything members need to work out on their terms. Amenities may include but are not limited to:

• Traditional strength equipment

• Recovery rooms (infrared sauna, cryotherapy, massage beds, red light therapy)

• Functional space

• Cardio equipment

• High-intensity interval training space (HIIT)

• Mobility & flexibility space

• Personal training and virtual coaching

“Iron 24 is coming online at one of the most opportune times in the history of the fitness industry. Pent-up demand for in-person workout experiences is expected to reach an all-time high in the coming year,” said Flanagan. “Our locations will provide members with a fully digital gym experience that makes it easier to take your fitness to the next level.”