TL;DR
Farm Stores plans to expand into two new Jersey counties, targeting busy parents with a drive-thru option for groceries. The brand aims to service moms on the move, who make up 75% of their customer base.
According to NJ.com, ideally sometime within the next six months New Jersey parents will be able to avoid the time suck of going to a standard grocery store and will instead be able to get everything they need on the go.
"We really think that the challenging pace of New Jersey and the climate that we have here, it would do very well for people to be serviced from the comfort of their car," said Farm Stores Area Representative Joe D’Albero.
Moms on the move are the target market for Farm Stores, and the brand finds that they embrace the accessibility to its wide array of products created by the drive-thru option.
"We're hyper-focused on Mom," Farm Stores COO, Maurice Bared said. "Seventy-five percent of our customer base is female."
In this story
This story was originally published in 1851 Franchise on September 7, 2016. Burnaze summarizes and links to the original reporting.
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