My Favorite Muffin® Targets Nashville for Its Next Phase of Franchise Development

My Favorite Muffin® isn’t just your local neighborhood bakery—although it has all the heart, friendly atmosphere and Southern hospitality as such.

“Southern hospitality has always been at the center of My Favorite Muffin, from day one,” said Leslie Walters, the gourmet muffin brand’s Director of Marketing and Design. “When we look at Nashville and see that the culture there is really one focused around comradery, community and sharing, we know that My Favorite Muffin will do well there.”

Indeed, My Favorite Muffin is the only gourmet muffin-focused franchise concept in the baked goods space, enjoying a best-in-class menu of 30 different daily muffin varieties and a business mix of 50% gift and catering sales, all to the delight of consumers. The concept therefore affords guests a truly premium selection for breakfast, dessert, gifts and snacks—or, significantly, office meetings, birthdays, visits with friends or celebrations of any kind. That combination of variety and quality means that a My Favorite Muffin purchase on behalf of a colleague, friend or loved one carries all the “thinking of you” generosity that has become a hallmark of the culture in the Southern United States.

Walters also pointed out that My Favorite Muffin in particular aligns with a city as uniquely defined by both history and tourism as is Nashville.

“You have a lot of foodies in Nashville, who will respond positively to our wide variety of muffin flavors,” explained Walters. “But you also have a lot of tourism, and nothing satisfies when you’re in-transit quite like a delicious, gourmet muffin.”

“Nashville really is a thriving market for food franchises, as it’s become a hot food destination,” added Brian Evans, My Favorite Muffin’s Franchise Development Lead.

In addition to a Nashville-aligned offering that positions franchise owners for success in the market, My Favorite Muffin also brings a tailored franchise opportunity to the table for prospective franchisees. The segment-owning gourmet muffin concept can be operated within the framework of one of two business models: a lower-cost muffin bakery concept as well as a full-service café.

This provides franchisees with the choice to opt for a lower barrier of entry, should they so choose, at the same time they sign on with a brand that can claim the executive leadership to support its entire franchise system. My Favorite Muffin is backed by franchisor BAB Systems, Inc., which also franchises and/or licenses Big Apple Bagels® and Brewster’s® Coffee. The delicious muffin brand is therefore guided by a leadership team with the industry knowledge and experience to drive explosive franchise growth, in Nashville and beyond.

“We’re currently reaching out to key decision makers and restaurateurs in the market for strategic partnerships,” said Evans of My Favorite Muffin’s franchise development strategy in Nashville. “And we’re leveraging targeted digital campaigns to get the word out.”

Evans shared that Nashville could comfortably hold three My Favorite Muffin locations, and that the brand is open to providing initiatives for franchisees signing on as multi-unit area developers and early signers.

“We look forward to awarding locations to passionate franchisees in the market who are looking for a gourmet bakery concept without the higher cost of entry and inflated royalties of the competition,” said Evans. “Given Nashville’s proximity to My Favorite Muffin’s franchise location Louisville, plus the franchising experience and training expertise offered by BAB Systems, Inc., there’s really no better time to sign on as a My Favorite Muffin franchisee in Music City, U.S.A.”

Startup costs for a My Favorite Muffin Gourmet Muffin Bakery franchise range from $234,000 to $338,000 for a full store or $96,500 to $268,000 for a satellite store. For more information, please visit *