How ecomaids Offers a Recession-Resistant Business Opportunity

With all the talk about an incoming recession, investors may be weary about which businesses are a smart choice. While an economic downturn can certainly be a challenge, some concepts have proven time and time again that they can withstand these issues.

Cleaning companies like ecomaids are one such business that has shown resilience when facing adversity.

“The cleaning industry has been around for 35 to 40 years and has withstood every recession and every economic turn — most recently a pandemic,” said Sharon Cupach, vice president of franchise development at Happinest Brands, the parent company of ecomaids. “It's still continuing to grow. The pandemic actually boosted the growth of our industry by double-digit percentages.”

With COVID bringing increased awareness about how important it is to be clean and keep things sanitized, cleaning services have become a top priority for homeowners. Even when pennies are being pinched, they will opt for cleaning services.

“These services may have been a luxury line item years ago, but that's not the case today. Today, it's part of the budget. It is a necessary service that people need,” explained Cupach.

And while other industries struggle with labor, hiring increased 6.5% in August at ecomaids, further demonstrating the brand’s status as an employer of choice. The company offers a competitive advantage with healthcare benefits and attractive pay. Cupach says she hears from owners that the demand for jobs at ecomaids is high.

This makes the industry a lucrative and attractive one for those who are worried about a recession. ecomaids makes sure to offer unparalleled support to franchise owners regarding financial details to make sure they feel confident in their business regardless of the state of the economy.

“We focus with owners on profitability in the trying times, which helps them to avoid getting caught up in the noise and making any rash decisions they may regret later,” Cupach said. “We're overcommunicating the need for tracking KPIs and efficiencies to make sure their P&L stays tight during challenging times. When an economic impact happens, we are prepared through support and a structure of systems that allow the owners to continue to thrive.”

Cupach believes that the support other businesses offer their franchisees pales in comparison to what ecomaids and its business coaches provide.

“I think one of the big differences is that unsophisticated competition in our space is affected more heavily by economic challenges because of their lack of financial support and stability for staff,” she added. “We provide our owners with multiple tools to hone in on where they can streamline their costs and be more efficient in order to maintain profitability.”