Assisted Living Locators Goes Purple To Support Alzheimer’s & Brain Awareness Month

The Alzheimer's Association has designated the color purple to raise awareness of the disease and encourages people to "Go Purple with a Purpose" throughout June. Fundraising efforts take place on the longest day of the year, June 21, to shine a light on the 5.7 million Americans living with Alzheimer's disease and the more than 16 million family members and friends providing care and support.

"In support of Alzheimer's care and research, Assisted Living Locators franchisees are recruiting community members to participate in their local Walk days and expect to raise thousands of dollars through their fundraising events," said Angela Olea, RN, Assisted Living Locators Founder and Brand President. "Our senior care advisors are on the front lines, providing essential support services to individuals living with Alzheimer's and educating their caregivers. We see the impact this disease has on families and are committed to Alzheimer's care, support, and research."

Olea emphasized that Assisted Living Locators has achieved system-wide dementia care certification, helping families affected by Alzheimer's find assisted living and memory care options at no cost. "We make a positive difference every day by finding facilities that are best suited for these individuals," she added.

Throughout Alzheimer's and Brain Awareness Month, Assisted Living Locators will demonstrate the power of purple by changing its company logo to purple on its corporate website and franchisee social media channels, showing solidarity for those with Alzheimer's and other forms of dementia. The company's senior care advisors will wear purple, share photos on social media, and participate in Longest Day fundraising and dementia care education events.