Franchise Deep Dive: RE/MAX Franchise Costs, Fees, Profit and Data

The RE/MAX business model was designed to disrupt the real estate industry by allowing agents to operate under a high commission concept and manage themselves. This model is often described as "real estate maximums" — hence the name RE/MAX. The RE/MAX concept proved to be a hit, and the company expanded rapidly, reaching the 5,000-location mark in 1984, 10,000 in 1986, 25,000 in 1989 and 50,000 locations in 1998.

Today, RE/MAX has been consistently ranked as one of the most recognized brands in the world. It is a trusted name in the real estate industry, and its franchisees benefit from the company's strong reputation. Now, as the real estate industry booms, the RE/MAX brand shows no signs of slowing down. It was ranked No. 130 on this year’s Entrepreneur 2022 Franchise 500 List and was also included on Entrepreneur’s list of the Top 10 Fastest Growing Franchises.

The franchise offered is for the operation of a RE/MAX real estate sales office, which offers a variety of real estate services to the general public. RE/MAX has a wide variety of agent types, including full-time agents, part-time agents and military relocation specialists, but they are all in charge of their own businesses, share office expenses and operate under a high commission concept. The company also offers a mentoring program for new agents.

Franchise options

Those who already own a real estate practice can also affiliate with a RE/MAX franchise to enhance their business, develop a partnership with other brokerage owners or create an exit strategy.

The total investment necessary to purchase a RE/MAX territory ranges from $44,000 to $236,500. The RE/MAX royalty percentage varies. Someone thinking of investing in a RE/MAX franchise should have at least $35,000 of cash or other liquid capital available.

Investment costs

The initial franchise fee for a single territory is $17,500–$35,000.

• The average salary for franchise owners at RE/MAX is $50,000 annually, according to CareerBliss.

• The senior leadership team includes:

• Nick Bailey - President and CEO

• Christopher Alexander - President, RE/MAX Canada

• Josh Bolgren - Senior Vice President, U.S. Region Operations

• Shawna Gilbert - Senior Vice President, Global Development

• Pam Harris - Senior Vice President, Experience & Strategic Partnerships

• Abby Lee - Senior Vice President, Marketing and Communications

• Amy Lessinger - Senior Vice President, Region Development