TL;DR
Watters International Realty is expanding to the Dallas-Fort Worth Metroplex, bringing its modern take on real estate brokerage to the area. The company's unique approach includes ongoing support and training for team owners, with a goal of supporting up to 40 team owners in the market.
Watters International Realty is looking to bring its modern take on real estate brokerage to the Dallas-Fort Worth Metroplex. After its meteoric success in Austin, San Antonio and other Texas cities, Watters knows DFW is the perfect market to continue the brand’s march across Texas because of the area’s uniquely vibrant cities and robust real estate climate.
As Chief Operating Officer Bradley Pounds shared, “Simply put, the DFW Metroplex is just plain interesting. Most other Top 10 markets we've explored are more homogenous, sort of a hub-and-spoke situation where the major employers are in the urban core and surrounded by bedroom communities. The industry in Dallas is competitive but there are still a lot of brokerages practicing real estate like it's 2005, which creates this amazing opportunity for us to help a few ambitious partners pick up serious market share on, and do so on an expedited timeline.”
Watters International’s unique approach to residential real estate includes ongoing support and training for its team owners -- which is built right into the business model, with no extra fees required. With a commitment to helping each team owner meet and exceed their individual goals, successful, hardworking agents are able to reach new heights when following the Watters method.
Business model benefits
“I was drawn to the team aspect because, with the traditional model, you are the business, and I didn’t like that. I wanted to build something that could run without me. I’ve always wanted to be a business owner, and WIR is an opportunity to own a business where you don’t have to personally be responsible for every single daily process,” WIR Team Owner Desmond Graham said.
Potential team owners in Dallas with be poised for success in the business-friendly environment DFW offers.
“The city governments of DFW are of much more of a growth mindset than other Texas cities,” shared Pounds. “Outlying areas, like Princeton, have really committed to their economic development strategies and have been successful in enticing new residents. And then you have Fort Worth, which has doubled down on improving its schools by recruiting teachers from across the nation --- at the same time that it's upping its cool factor with investing in walkable neighborhoods like Magnolia.
It's a multi-vector attack strategy that's brilliant, and it is producing incredible results for the community.”
Market expansion plans
After spending several years at the Number One team in Austin, the most competitive market in Texas, Watters is prepared to bring its expertise into a similar market.
And Pounds is sure that Watters will quickly make a splash in the DFW market, “Our company dominates the Austin residential real estate market because of our proven system of getting homes sold for top dollar and in the shortest time frame possible. That system will raise the bar for homeowners in the Metroplex and force our competition to improve as well. In the end, home sellers are the real winners.”
There is ample opportunity for growth in Dallas. Watters is able to support up to 40 team owners in the market but has a goal of bringing on fewer agents so they can lock down multiple territories.
Systems are available for a fraction of what old-school real estate brands cost. Dallas agents are encouraged to reach out to Watters International Realty today to learn more. For a more in-depth look into the Watters model, agents can also check out CEO Chris Watters’ book, The Million Dollar Real Estate Team.
In this story
This story was originally published in 1851 Franchise on September 26, 2018. Burnaze summarizes and links to the original reporting.
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