TL;DR
School of Rock announces the grand opening of its first location in Uruguay, located in Montevideo. The expansion into Uruguay is spearheaded by Matías Puga H., the Master Franchisee for Latin America and the United Kingdom.
Canton, MA – School of Rock announces the grand opening of its first location in Uruguay. The new school officially opened on April 29, 2025, in Montevideo. .
Located at Bulevar España 2603 in the Pocitos neighborhood, the facility will include five rehearsal rooms, nine individual lesson rooms, and shared spaces designed to inspire creativity and community. The school’s design is led by renowned Chilean architect Enrique González Barrenechea, who has helped shape the School of Rock experience throughout Latin America.
The expansion into Uruguay is spearheaded by Matías Puga H., the Master Franchisee for Latin America and the United Kingdom. In November 2023, Matías signed a Master Franchise Agreement encompassing Argentina, Uruguay, Bolivia, and Ecuador. Since becoming a master franchisee, Puga has opened over 15 School of Rock locations across Chile, Peru, Panama, Colombia, and Mexico.
The opening in Uruguay follows several key milestones for School of Rock, including the celebration of its 400th location earlier this year in Reno, Nevada, and the signing of a Master Franchise Agreement in Germany,
The Montevideo school will offer the full range of School of Rock programs, providing students of all ages and skill levels an opportunity to grow as musicians through School of Rock’s patented performance-based methodology.
In this story
This story was originally published in Franchising.com on April 30, 2025. Burnaze summarizes and links to the original reporting.
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