TL;DR
Jon Cottam of Lift Brands discusses the company's portfolio and the appeal of boutique brands like 9Round in the competitive workout space. Lift Brands is evolving its concepts, such as Snap Fitness and 9Round, to incorporate wearables and digital experiences.
We speak with Jon about the wider Lift Brands portfolio and really dig down into what makes a boutique brand appealing in the increasingly competitive workout space
We speak with Jon about the wider Lift Brands portfolio and really dig down into what makes a boutique brand appealing in the increasingly competitive workout space.
This episode of the Global Franchise Podcast is brought to you by Scenthound, a unique wellness-focused dog grooming concept with exclusive franchise territories available in key U.S. markets. Learn more at scenthound.com .
For Lift Brands , the trick is evolution. The pandemic hasn’t suddenly transformed its concepts like Snap Fitness and 9Round into entirely new endeavors – instead, it has allowed them to naturally evolve and incorporate the likes of wearables and digital experiences into operations.
On this episode, we speak with Cottam about the wider Lift Brands portfolio, and really dig down into what makes a boutique brand like 9Round appealing in the increasingly competitive workout space. We also touch on the “elitist” feel that boutique concepts can sometimes possess, and how Lift Brands is doing everything it can to make fitness as welcoming as possible.
In this story
This story was originally published by Amanda Peters in Global Franchise on April 1, 2021. Burnaze summarizes and links to the original reporting.
Read the full story at Global FranchiseLiked this? Get the week's franchise news, explained
- Sunday 8 AM ET weekly + a monthly deep dive
- Sections picked for the industries you follow
- Every claim linked to its source. Free.