Fresh Coat Franchise: Transform Spaces and Build Community

For entrepreneurs seeking a business that combines professional opportunity with personal passion, Fresh Coat offers a unique franchise model that goes far beyond traditional painting services.

Fresh Coat isn't just about painting projects. It’s about transforming lives and spaces. Brand President Lisa Hudson says that the core of the business runs much deeper. It comes down to understanding and caring about people to yield the best results.

“While everyone knows what painting is, a painting project means something different to every client,” she said. “We’re transforming a space where they spend most of their time, and often these changes come alongside major life transitions like birthdays, graduations, an addition of new family member, a child leaving for college, or transitioning a play room to a family movie room.”

The Fresh Coat Cares initiative is another unique attribute of the franchise opportunity and one that franchisees truly value. With the support of the corporate team and brand partner Sherwin Williams, franchisees are empowered to identify local charities and programs that need support and donate time and resources to projects that will make a tangible difference.

Past Fresh Coat Cares projects have supported local schools, food pantries and historic preservation groups.

“What is unique about Fresh Coat Cares is that each owner gets to determine what they’re personally connected to; we don’t choose which issues or organizations our franchisees support,” Hudson said. “Every project has a great personal story behind it.”

For example, Hudson shared the example of Matt Boden, a Fresh Coat franchisee who worked in the restaurant industry before coming to the franchise.

“He has done a lot to support the pediatric cancer community in his area,” she said. “He has a personal history with the issue, and through Fresh Coat Cares, he’s been able to choose the area of interest that really matters to him. And now, he’s giving back to the same community that helped his own family in their time of need.”

Potential franchisees should understand that Fresh Coat offers more than a business opportunity. It offers owners a chance to build meaningful relationships with clients, create positive transformations in their communities and own a business that provides purpose beyond profit.

“The heart of Fresh Coat is the people,” Hudson said. “It’s about owners who care about their business, community, fellow entrepreneurs and families they serve with each project.”