Two Global Fan-favorite Tacos, One Fan Decision. Taco Bell® Brings Its First Global Taco Vote To The U.S.

Global Taco Vote

For the first time ever, the brand is inviting U.S. fans to decide which internationally beloved Taco Bell creation should make its stateside debut through the first-ever Global Taco Vote. The contenders: the Kickin’ Chicken Taco from Thailand and the Butter Chicken Taco from India, two global innovations that have quickly gained fan-favorite status in their regions but have never been available nationwide in the U.S.

The Global Taco Vote marks Taco Bell’s third fan voting experience and its most globally inspired yet, reinforcing the brand’s commitment to giving fans a direct role in shaping Taco Bell’s menu. From March 26 through April 1, U.S. Rewards Members can cast their vote daily in the Taco Bell app to decide which global taco earns a spot on U.S. menus for a limited time this year*.

At Taco Bell, fandom has always been a powerful force, inspiring menu comebacks, shaping innovations, and fueling the brand’s most memorable moments. Now, that devotion is going global. Rather than Taco Bell making the call, the power is put directly into fans’ hands to choose which international item makes the jump to the U.S.

“This vote is all about celebrating the creativity of Taco Bell menus around the world while bringing globally inspired flavors and innovations to U.S. fans,” said Amy Ellis Durini, Chief Marketing & Strategy Officer, Taco Bell International. “Both tacos have already built passionate followings in their home countries, and now we’re giving U.S. fans the power to choose which one earns a spot on menus nationwide.”

Taco Options

Two Iconic Fan-Favorites Go Head-to-Head

Fans will choose between two international favorites, each a testament to Taco Bell’s commitment to food innovation with bold, unexpected flavors:

• Kickin’ Chicken Taco (Thailand): A craveable combination of crispy chicken strips, lettuce, a blend of mozzarella, pepperjack, and cheddar cheeses, freshly prepared daily pico de gallo, and the unique Spicy Kickin’ sauce made with a blend of cheeses and flavorful spices, wrapped in a warm flour tortilla.

• Butter Chicken Taco (India): Inspired by one of India’s most popular dishes, this taco is filled with shredded slow-roasted chicken simmered in tomato cream-based sauce with bold spices and Indian-inspired flavors, and topped with onion and cilantro, lettuce, and cheddar cheese all wrapped in a fried chalupa shell.

First introduced as part of Taco Bell’s debut in Thailand in 2019, the Kickin’ Chicken Taco was created to match the country’s bold, spice-forward flavor preferences while bringing Taco Bell’s signature format to the market in a locally relevant way. The taco quickly became a standout, helping define Taco Bell’s entry into Southeast Asia and earning loyal fans from day one.

More recently, Taco Bell India introduced the Butter Chicken Taco in 2023 as part of its “Desi Menu,” a broader effort to celebrate and spotlight India’s rich culinary heritage across the brand’s offerings. By reimagining one of the country’s most iconic dishes in taco form, the product blends familiar Indian flavors with Taco Bell’s signature approach to innovation, resonating strongly with fans across the market.

Both tacos have become fan favorites in their home markets, but only one will win and earn its place on U.S. menus.

Voting starts today via the Taco Bell app and U.S. Rewards Members can pick the taco they want on menus for a limited time later this year. Fans can vote once per day through April 1, and the winning taco will be revealed on April 2. Fans ready to make their choice can download the Taco Bell app and join Taco Bell Rewards for access to the vote, exclusive offers, Tuesday Drops, and more**.

Fan Voting History

History of Fan-Favorite Voting

Taco Bell has a strong track record of putting fans in the driver’s seat, inviting them to vote on which iconic items deserve a return to menus. In 2022, fans weighed in on the return of the Double Decker Taco vs. the Enchirito, and in 2023, they helped decide between the Cool Ranch® Doritos® Locos Tacos and the Beefy Crunch Burrito. These fan-driven moments generate excitement and reinforce the power of Taco Bell’s passionate community, turning fan demand into real impact on the menu.

*NO PURCHASE NECESSARY. Voting open to Taco Bell Rewards Members who are logged into their account while placing their vote. Limit 1 vote per day per account during the voting period (3/26-4/1/26). Winning item will be available for a limited time while supplies last at participating U.S. Taco Bell® locations at a time and duration determined by Taco Bell. Terms: tacobell.com/terms. Void where prohibited.