TL;DR
McDonald's is releasing Donut Sticks, a breakfast menu item similar to Dunkin's Donut Fries, in February. The move is seen as a competitive response to Dunkin's successful launch of Donut Fries last summer.
McDonald’s is adding Donut Sticks to its breakfast offering in February, according to internal documents obtained by Business Insider. The menu item very closely resembles the Donut Fries that Dunkin’ rolled out after a successful test last summer, an LTO was a serious hit for the brand.
The deep-fried sticks of dough coated in cinnamon sugar are the second national breakfast item McDonald’s has launched in the last year after going more than a decade without adding a new breakfast menu item.
In a statement to CNBC, Dunkin’ spokesperson Michelle King said, "We're not surprised to see competitors imitate our success with Donut Fries given their popularity with customers."
In this story
This story was originally published in 1851 Franchise on January 3, 2019. Burnaze summarizes and links to the original reporting.
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