Idolize Brows and Beauty Knows the Value of Prime Real Estate

Every franchisor knows that real estate is the driving force for creating a successful franchise location and Mo Pandoria, the founder and CEO of Idolize Brows and Beauty, is no different. Pandoria understands that being knowledgeable in the real estate market and having good relationships with brokers is invaluable to owning and operating a successful franchise brand. That’s why, when he found the perfect location in Charlotte, North Carolina he knew he couldn’t pass up a great opportunity.

“The south Charlotte area is booming right now. My team would be remiss to not sign on to this prime piece of real estate,” shared Pandoria. “We initially signed the lease for the location last summer and construction is slated to start next month.”

Pandoria found the store when scouting with an agent for another franchisee location. Both he and the agent knew that the opportunity was too good to pass up. Having trusted partners to help make important real estate decisions is what has helped drive Idolize’s momentum since it began in 2016.

“Creating a strong relationship with a local broker has been beneficial for both parties,” shared Pandoria. “I trust in my broker’s expertise and knowledge of the local real estate market and we’re very excited to see the new location in Charlotte thrive.”

Joanne Hoyer, Director of Franchise Development for SMB Franchise Advisors says partnerships like these should be the goal of every good franchisor.

“Each brand is different—finding the right location certainly depends on the concept and what constitutes a good location for each brand. A franchisor should always communicate what they are looking for to their broker and always educate your broker on your brand’s criteria. For example, who is your target market and clientele, what kind of center/area do you see your brand in? However, most importantly look for a broker who is going to learn about your business and brand and present real estate sites that match your criteria.”

Pandoria and team plan to open Idolize’s new location under corporate ownership, but would love to see a franchisee sign on to take over the spa in 2018. This will be the seventh corporate-owned location for the franchise and would be a great opportunity for a new franchisee to take over a turn-key store. The brand is in a strong position and only has plans to open more locations in 2018 and 2019.

“We know it’s going to be a successful store, due, in part, to the location and the market it’s in. It’s hard to find a good piece of real estate in an up-and-coming shopping center, we were excited to have the opportunity,” said Pandoria.

With start-up costs between $95,100 - $227,170, Idolize is the perfect investment for an entrepreneur looking to bringing high-quality threading services to their community.