MilkShake Factory Set to Open in Riverview, FL on May 17

The Riverview location is owned and operated by Michael Longman.

Read the original at Franchising.com
MilkShake Factory Set to Open in Riverview, FL on May 17

TL;DR

MilkShake Factory is set to open a new location in Riverview, FL on May 17, owned and operated by Michael Longman. The location will offer signature shakes, non-dairy options, and chocolate confections, and will be open daily from 12 PM to 10 PM.

The Riverview location is owned and operated by Michael Longman. This is his first franchise venture, inspired by his passion for creating community-focused experiences and recognizing a need for something fresh and exciting in the area.

“There’s nothing quite like MilkShake Factory in our area,” said Michael Longman. “We saw a real opportunity to bring something special and totally new to the community. Somewhere families can come together and enjoy a sweet treat made with care and craftsmanship.”

​​“We’ve been counting down the days to welcome SouthShore residents into our store,” Michael added. “Opening day is all about bringing the community together and giving everyone a first taste of what MilkShake Factory is all about. We can’t wait to see families, kids, and milkshake lovers from all over the area walk through our doors for the first time.”

The menu will feature signature shakes like Chocolate Dipped Strawberry, Campfire S’mores, and Cookies & Cream, all made with the brand’s proprietary housemade ice cream. Guests can also enjoy non-dairy shake options and decadent chocolate confections, including Molten Chocolate Cups and handcrafted chocolate barks.

In addition to the grand opening festivities, guests can take advantage of MilkShake Factory’s new Happy Hour, available every Thursday from 4 to 6 PM. During this time, all classic shakes are available for $5, giving customers even more reason to stop in and enjoy the high-quality treats MilkShake Factory is known for.

MilkShake Factory is more than just a dessert shop; it is a brand built on over a century of family tradition and chocolate-making expertise. Founded in 1914, the company began as a small soda fountain and chocolate shop in Pittsburgh, PA, where generations of chocolatiers crafted premium confections using time-honored techniques and the finest ingredients. What started as a local sweet shop has grown into a beloved dessert destination, seamlessly blending classic craftsmanship with modern indulgences.

The SouthShore store will be open daily from 12 PM to 10 PM, giving locals and visitors alike a new favorite spot to satisfy their sweet tooth.

In this story

This story was originally published in Franchising.com on May 9, 2025. Burnaze summarizes and links to the original reporting.

Read the full story at Franchising.com

Liked this? Get the week's franchise news, explained

  • Sunday 8 AM ET weekly + a monthly deep dive
  • Sections picked for the industries you follow
  • Every claim linked to its source. Free.

Free. We'll ask you to confirm. Unsubscribe anytime.