TL;DR
Anytime Fitness celebrated its 4,000th gym opening and plans to open in Antarctica, becoming the first franchise on all seven continents. The brand is promoting this milestone with a message of unity.
Today in Shanghai, China, Anytime Fitness will open its 4,000th gym. With plans to open in Antarctica next, the franchise would be the first to have locations on all seven continents, according to a recent Franchise Times article. National media director, Mark Daley, believes the brand can help bring people together in a divided world where few things can be agreed upon– but living a happy, healthy lifestyle is one of them.
That’s why Anytime Fitness is promoting this milestone–achieved in only 16 years–with a video of members working out in 12 countries with a message of unity.
“Different homelands. Different backgrounds. Different histories. It may seem we have little in common, But in truth, we’re more alike than we realize,” the video says. But one thing we can all agree on, “We all hate burpees,” the video answers.
In this story
This story was originally published in 1851 Franchise on March 16, 2018. Burnaze summarizes and links to the original reporting.
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