Outdoor Lighting Perspectives Targets Ft. Lauderdale for Continued Growth

In a competitive industry that has seen its fair share of changes over the past 10 years, Outdoor Lighting Perspectives’ time-tested foundation, superior designs and expertly-trained professionals has kept them at the top.

Backed by experience and longevity, this full-service lighting company has completed more than 100,000 installations since its inception in 1995. They’ve grown to more than 50 locations nationwide—making them one of the world’s largest outdoor lighting companies. Now, as the landscape and architectural lighting category enters hyper-growth mode, the demand for Outdoor Lighting Perspectives’ designs continues to increase significantly. To meet the growing need for their signature services, the brand is targeting untapped markets in the years ahead—starting with Ft. Lauderdale, Florida.

Currently, Outdoor Lighting Perspectives’ territories constitute a footprint of between 500,000 and 1,000,000 population. Ft. Lauderdale, a city on Florida’s southeastern coast, boasts a population of nearly 180,000 people, making it the ideal mid-sized city for the brand to expand in. But in addition to its size, Rich Young, the vice president of Outdoor Lighting Perspectives, believes that the city’s demographics itself make it the perfect fit.

“We live and breathe outdoor lighting. It’s all we do, and we’re relentlessly striving to do it better than anyone else. This commitment has helped our company tap into an affluent client base looking for a full-service provider who not only can provide custom design expertise, but installation and ongoing service and maintenance,” Young said.

According to Young, Ft. Lauderdale’s strong economy breeds the kind of customers that the brand typically caters to. The tropical climate works in their favor, too. From residential and commercial lighting to water amenities, pools and fountains, their installations create the perfect warm-weather ambiance for families wanting to spend more time outside once the sun goes down. Currently, Outdoor Lighting Perspectives has three other locations in Florida—one in Clearwater, one in Naples and one in Hobe Sound. And so far, they’ve all been thriving in the state’s market.

From pools to playgrounds, backyard grills to gazebos and landscapes to lounge areas, the company’s primary focus is on the residential client’s architectural and landscape needs. The company has also ventured into the hospitality lighting industry and outdoor holiday lighting. With these unique, top-of-the-line services in tow, Outdoor Lighting Perspectives has positioned themselves as the premier outdoor lighting service provider, and their franchisees pride themselves on their design expertise and access to a franchise network that provides them with ongoing training and support.

And as the competition continues to grow, Young believes all of these things put the company at the leading edge of a booming industry.

“By broadening our footprint throughout Florida, a key territory for our brand, this is a huge opportunity for the company to continue to widen the gap and stake our claim as the leader in the industry,” Young said.