Franchisee Spotlight: Julie Kozlowski of Welcomemat Services

New Castle County resident, Julie Kozlowski, is using her passion for connecting with people to open the first Welcomemat Services in Delaware to help locally owned businesses grow. After realizing she wanted to run a company of her own, Julie met with a franchising consultant from FranNet and learned about Welcomemat Services. The company uses unique technology to target new residents in the area and provides them with a welcome packet when they move into town.

The packet contains gifts such as a free pizza, complimentary oil change, or a full-service car wash. This enables businesses to welcome the residents to their new community and build a relationship with those individuals. For the small, locally-owned business or locally-managed franchise, this helps target new customers before they turn to a competitor down the street.

Born and raised in Delaware, Julie knows the area well and is excited to help these businesses grow and thrive. Partnering with Welcomemat allows business owners to concentrate on running their companies while Julie takes care of driving new customers through the door.

I had many amazing experiences and grew so much in my five years at the company, but I was looking for a change and was unsure again what I wanted to do. A friend of mine mentioned that I should look into franchising and I found that it really resonated with me because the concept of franchising is that you can go into business for yourself but not by yourself.

Since I had no knowledge of franchise opportunities I decided to work with a franchising consultant. I met with Kim Graham from FranNet and after taking personality tests, setting personal and business goals, and researching different franchises, I found Welcomemat Services. I have always been interested in technology and how companies can use it to improve business.

The technology aspect of Welcomemat really impressed and interested me. In addition, all the franchisees that I spoke with along the way only had great things to say about the company and their 14 years of experience.

My Welcomemat territory is the first location in Delaware so I am really excited to bring this new business to my home state. We have a lot of locally owned businesses and small franchises in Delaware so it will really help their businesses grow to use Welcomemat and target the new residents. Being a native to the area, I have a lot of pride in my town so am excited to help these businesses and show the new residents what makes Delaware so great.

Visit the International Franchise Association’s @OurFranchise website for more stories of passionate local franchise owners, employees and their communities.