TL;DR
Slater's 50/50, a burger concept, is opening its first Santa Clarita location at Westfield Valencia Town Center, led by local franchise owner Homayoun Daryani. The restaurant is owned by Elite Restaurant Group, which plans to aggressively grow the Slater's 50/50 brand across the U.S.
location will open at Westfield Valencia Town Center on Thursday, June 18. The restaurant will be led by local franchise owner and operator, Homayoun Daryani. Daryani has been a resident of Santa Clarita for the past 17 years, and has owned and operated the local Persia Lounge and Restaurant alongside his family for 16 years.
“I wanted to bring my community something I felt we were lacking, which was a higher end burger and craft beer restaurant,” said Daryani. “I’ve always heard positive things about Slater’s 50/50 and their quality food, drinks, and environment, and I look forward to opening another local watering hole and gathering place in the Valencia community.”
The 8,000 square foot Valencia location will boast a large dining room, three patios, and 40 different self-serve beer taps from local Santa Clarita-based breweries. The restaurant will also feature a shake and espresso bar that opens directly into the Valencia Town Center so shoppers can order a decadent milkshake or coffee drink to enjoy on-the-go. In light of new precautions and guidelines resulting from COVID-19, the Valencia location will follow all necessary recommendations to encourage social distancing such as contactless ordering, reduced dining room capacity, reinforced health and safety guidelines, and advance reservations via the Slater’s 50/50 website and Valencia location Yelp page.
Slater’s 50/50 was founded in 2009 and built on a passion for all things burgers, bacon, and beer. The restaurant quickly became famous for its original 50/50 patty made of 50% ground bacon and 50% ground beef, with the menu evolving to include an array of inconceivably “slaterized” items like award-winning burgers, loaded flatbreads, over-the-top salads, amped-up milkshakes, and a wide array of beers on tap. Fan-favorite menu items include the iconic Original 50/50 Burger, ice cream-topped PB & Jellousy Burger, the Ultimate S’more Shake, and the Hickory-Smoked Bacon Bloody Mary.
Slater’s 50/50 operates 11 restaurants in California, Nevada, Texas, and Hawaii, and has multiple restaurants being built and in development across the country. The restaurant concept is owned by Elite Restaurant Group, a multi-concept operator focused on fostering growth for emerging restaurant chains, which plans to aggressively grow the Slater’s 50/50 brand across the U.S. in the next few years.
Founded on a passion for burgers, bacon, and craft beers, Slater’s 50/50 is best-known for the creation of the original 50/50 patty (50% ground bacon & 50% ground beef) and an inconceivably “slaterized” menu packed with award-winning burgers, loaded flatbreads, over-the-top salads, amped-up milkshakes, tons of beers on tap, and some healthy options, too. The ‘rebel gastropub’ has won numerous “Best Of” awards and has been recognized by various local, regional, and national media outlets including People, Food & Wine, Foodbeast, Huffington Post, The Howard Stern Show, and more. Slater’s 50/50 operates 11 restaurants in California, Nevada, Texas, and Hawaii, and has additional restaurants planned for Southern California, Denver, and New Jersey.
Elite Restaurant Group is a Los Angeles-based multiconcept operator with a focus on fostering growth for emerging restaurant chains. Founded in 2016 and led by president Michael Nakhleh, Elite Restaurant Group works with national clientele that operate locations from coast-to-coast, including bacon-centric burger concept Slater’s 50/50, Mediterranean-inspired fast casual Daphne’s, family-friendly Patxi’s Pizza, beloved pie makers Marie Callender’s, and specialty cupcake concept Gigi’s Cupcakes.
In this story
This story was originally published in Franchising.com on June 16, 2020. Burnaze summarizes and links to the original reporting.
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