America's Swimming Pool Co. Franchise Revenue and Earnings Potential

America's Swimming Pool Co. has grown to more than 410 territories by building a business around recurring pool maintenance rather than one-time jobs. Franchisees generate ongoing revenue through weekly service plans while expanding customer relationships with repairs, renovations and other higher-value pool services. The mobile model is backed by national training, technology and marketing support, giving owners the tools to scale without the overhead associated with a traditional storefront.

"One of the strengths of our model is that franchisees aren't dependent on a single source of revenue," said Jimmie Meece, brand president of America’s Swimming Pool Co. "Recurring weekly pool service creates a consistent foundation, while repairs, renovations and other specialty services give owners additional opportunities to grow their business as they build long-term customer relationships."

Financial performance

According to Item 19 of the 2026 Franchise Disclosure Document, 127 franchise territories that operated for the entirety of fiscal year 2025 reported average gross revenue of $910,643.

The FDD breaks performance down by quartile:

As with any Item 19 financial performance representation, these figures reflect gross revenue, not profit. Actual earnings depend on operating expenses, labor, equipment, marketing costs and how each franchisee manages the business.

America's Swimming Pool Co. has one of the lower initial investment requirements among home service franchises. According to the 2026 FDD, the estimated investment required to begin operation of a franchise ranges from $88,695 to $213,171.

The initial franchise fee ranges from $40,000 for a single territory to $90,000 for a three-territory agreement. Qualified military veterans and active-duty personnel receive a 30% discount on the franchise fee, while minority-, women- and LGBTQ-owned businesses qualify for a $5,000 discount.

Because the business operates as a mobile service, franchisees don't need to lease or build a storefront. Instead, much of the investment goes toward outfitting service vehicles, equipment, initial marketing and working capital during the first six months. The FDD also notes that qualified franchisees may finance up to 75% of the initial franchise fee, helping reduce the amount of capital needed upfront.

Business model advantages

One of America's Swimming Pool Co.'s biggest advantages is the recurring nature of the business. Weekly maintenance plans create predictable revenue while allowing franchisees to develop long-term customer relationships.

Once those customers are established, owners have opportunities to provide additional services, including equipment repairs, resurfacing, remodeling, inspections, deck work and even new pool construction in certain markets. That combination of recurring service and higher-value projects gives franchisees multiple revenue streams instead of relying on a single offering.

The company's mobile operating model also keeps overhead relatively low compared to many brick-and-mortar franchise concepts while allowing owners to gradually expand by adding technicians, vehicles and service routes as demand grows.

America's Swimming Pool Co.'s 2026 FDD reports average gross revenue of $910,643, with the top 25% of franchise territories averaging more than $2.1 million.