Daisy announces opening of the Ocala, Florida Market

Ocala offers a tremendous opportunity for Daisy to support an exclusive community with a dynamic mix of new families and retirees whose lifestyles can benefit immensely from advanced technological solutions through enhanced security, energy efficiency, convenience and entertainment.

Entrepreneurial since the age of 18, Herrero has been building businesses for decades that incorporate his passion for technology, home services and personalized client experiences. Building from his track record of running a best-in-class operation for over 20 years at FPA, Herrero will leverage Daisy’s support systems to establish a strong presence in Ocala.

Said Herrero, “For over two decades, I led First Priority Audio with a strong focus on delivering exceptional customer service, ensuring that every client received personalized support in understanding and using the latest home technology. My approach centered around not only integrating cutting-edge solutions but also ensuring our clients were fully supported long after installation, making leading-edge technology both accessible and easy to use. On the team-building front, I successfully cultivated a high-performing team, fostering a culture of collaboration, continuous learning, and innovation.

By empowering my team to embrace new technologies and take ownership of their roles, we were able to scale the business and consistently exceed client expectations. This foundation of trust and expertise was key to our growth and operational excellence, and it remains a core principle in everything I do.”

To maximize the potential of the new branch location, Daisy will introduce tailored technology and recurring services that cater to the needs of Ocala residents, while investing in the community by providing new jobs and partnering with schools and technical training centers to cultivate local talent. “Our mission is to not only improve the homes and lifestyles of our clients but to also make a lasting, positive impact on the communities we serve,” Herrero concludes.

Hagan Kappler, CEO and co-founder of Daisy, adds, “The service requirements of Ocala’s community are significant. They expect and deserve high-end technology solutions with reliability, simplicity, and strong support. With Bert’s leadership and experience, combined with the Daisy team’s franchise support operation, Daisy Ocala is well-positioned to meet these expectations and deliver world-class solutions that not only enhance people’s homes but also enrich their lives.”