Aroma Joe’s Founders Relocate and Revitalize Berwick Shop, Now Open

This location is part of The Edge at Berwick development which is a thoughtful mixed-use redevelopment of Berwick, Maine's Village by Great Falls Construction. Located riverside, The Edge is a newly envisioned commercial and residential center for Berwick.

The shop will employ about 18 local residents and builds on Aroma Joe’s legacy in Berwick as all four company founders grew up in the town and attended Noble High School. They also have strong memories of spending time with their grandmother in her hometown of Berwick and she later inspired the launch of the Aroma Joe’s brand. Two of those founders, brothers Brian and Mike Sillon, are the owner-operators of this location.

“Berwick has given us so many great memories, and we’re excited to do even more within this amazing community that is such a huge part of our history,” said Brian Sillon, co-founder of Aroma Joe’s. “Even though we’ve grown up and grown our business, we’re still focused on providing an authentic, positive experience and putting smiles on faces every day.”

Brian and Mike Sillon and their cousins Marty and Tim McKenna opened the first Aroma Joe’s in East Rochester, NH in 2000. More than 20 years later, they are still dedicated and passionate about the brand - as evidenced by this relocation and major refresh of the Berwick location, which was the seventh store, originally opened in September of 2007. Their dedication to personal service and quality coffee continues today.

Aroma Joe’s is a major disruptor in the quick service coffee space, headquartered in Scarborough, Maine and now with 114 locations across Maine, New Hampshire, Massachusetts, Pennsylvania, Florida, Rhode Island, Connecticut and New York. They are currently planning development and opening new stores along the East Coast from Maine to Florida. The chain’s proprietary coffee blends are craft roasted and Rainforest Alliance Certified which means they are sustainably grown and ethically sourced.

And their signature AJ’s RUSH® Energy drinks have resonated with a new generation seeking their daily energy in new and unique beverages.

Aroma Joe’s is actively expanding, and multi-unit franchise opportunities are available. Aroma Joe’s advantages include low franchise fee compared to other coffee business opportunities, varying build-out options, community engagement and an opportunity to positively impact people. Learn more about Aroma Joe’s franchising at

Founded in 2000 and headquartered in Scarborough, Maine with 114 locations across Maine, New Hampshire, Massachusetts, Pennsylvania, Florida, Rhode Island, Connecticut and New York. Aroma Joe's is a local destination for handcrafted coffee and espresso drinks, unique infused blends, signature AJs RUSH® Energy Drinks and all-day food offerings served in a friendly and upbeat environment. Aroma Joe's is positively impacting people with passion, caring and a commitment to excellence throughout every shop and community. For more information and for franchising opportunities visit: aromajoes.com.