TL;DR
Krystal announces a new brand tagline, 'Now You Know,' chosen by fans through a Twitter poll. The tagline highlights the brand's evolution and concepts such as celebrity partnerships and iconic marketing moves.
2 Chainz, Head of Krystal’s Creative Marketing, kicked the poll off on February 6 for fans on his Twitter. This was after Charlamagne Tha God and Ray J echoed 2 Chainz on The Breakfast Club radio morning show challenging brands to put fans in the marketing co-pilot seat. Well, Krystal did that, so “Now You Know.”
“Now You Know.” highlights the brands evolution and puts concepts such as The Side Chik campaign, celebrity partnerships, and even a late-night trip to Krystal with your friends, front and center. Because if you didn’t recognize these iconic moves before, well “Now You Know.”
Through polling the week of February 6, the brand brought guests to the front of the process and connected with the people they serve on a daily basis. Fans voted via social media between the options of “Now You Know.” and “Who Else?” for Krystal’s new tagline. “Now You Know.” won fans hearts and votes by a 2:1 ratio.
“As the oldest quick service restaurant chain in the South, we are on the brink of turning ourselves from a legacy brand into a legendary one,” concluded Terrell.
In this story
This story was originally published in Franchising.com on February 13, 2023. Burnaze summarizes and links to the original reporting.
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