New U Women’s Clinic Targets Spokane for Franchise Growth

New U Women’s Clinic & Aesthetics is setting its sights on Spokane as it continues to expand its franchise footprint. Spokane represents a market where women have both the financial ability and the interest to invest in long-term health — but limited access to concierge-style, clinically grounded care within a four-mile radius.

“Spokane makes sense for us on multiple levels,” said Andrew Fidino, chief operating officer of New U Women’s Clinic & Aesthetics. “It’s close enough to our leadership team that we can stay hands-on, and it’s a market where women have disposable income but very few options for truly integrated, patient-first services.

Founded in Washington’s Tri-Cities region, New U operates on an “inside-out” care model that combines hormone therapy, medical weight loss, aesthetics, IV therapy and comprehensive women’s health under one roof. The approach is designed to move away from one-off treatments and toward long-term care plans that address root causes.

Market and business environment

That model aligns well with Spokane’s broader business environment. The region serves as the economic and cultural hub of the Intermountain Northwest, supporting a population of roughly 2 million people across its trade area. Operating costs remain below national averages, with competitive real estate prices, accessible labor and low utility costs helping businesses scale without the pressure found in larger metros.

“People here have money to spend on wellness and luxury services,” Fidino said. “What doesn’t exist is access to concierge or patient-focused women’s care within several hours of the city. That gap creates a real opportunity for our model.”

Spokane’s workforce and infrastructure further strengthen its appeal for business ownership. The area is home to multiple colleges and universities, with tens of thousands of students enrolled within driving distance, helping to supply both clinical and operational talent. The city’s transportation network — including air, rail and highway access — supports efficient operations, while coordinated local leadership and established zoning standards offer clarity for new developments.

“Spokane offers investment certainty,” said Fidino. “You’re not guessing how long approvals will take or whether the labor pool is there. That allows owners to focus on building culture and delivering care.”

Competitive advantage

What ultimately sets Spokane apart, according to New U’s leadership, is the absence of direct competitors offering a women-only, medically credible wellness experience that blends hospitality with evidence-based care. While traditional health care providers and med spas operate in the region, few address women’s hormonal, metabolic and aesthetic needs in a single, coordinated setting.

“We’re intentional about where we grow,” Fidino said. “We’re looking for markets where women are underserved and where our approach can genuinely change how care is experienced. Spokane fits that profile.”

As New U continues its franchise rollout, early franchisees in Spokane are expected to benefit from available territories, strong consumer demand and close support from a founder-led team focused on redefining women’s health through a scalable, values-driven model.