QSR Magazine: How Restaurants are Missing Revenue, Guest Engagement Opportunities

Technology has a growing presence in the restaurant space - between the POS systems that track in store sales, to kiosks and tablets that make the ordering process easier. Despite these technological advancements, operators are looking beyond technology to "wow" their customers.

Kallpod COO Steven Barrow Barlow said to QSR Magazine, "In most grab-and-go environments, customer service essentially ends at the counter and the guest is left to pick up their food, fill their drink, and choose a table. But, what if they want another order of curly fries? What if they want to top off their meal with a strawberry milkshake?

They are forced to grab all of their belongings, get back in line, re-order, wait for it to be prepped and then sit down again. Likely, by the time they think through this entire process, they have decided not to place that incremental order. This is an especially negative dynamic for impulse purchases like desserts, where minutes determine if the transaction actually happens."

Barlow elaborated on the fact that operators can add in a second layer of technology that will allow customers to simply order more when they sat down, which will ultimately allow for an increased sales opportunity that exists beyond the square footage of the register.