Franchise Deep Dive: bb.q Chicken’s Franchise Costs, Fees, Profit and Data

NUMBER OF LOCATIONS: 3,500

REPORTED COST TO GET IN: $375,000 - $788,000

REPORTED ROI (Item 19): not publicly available

bb.q Chicken is a quick service restaurant that serves a variety of chicken items, including chicken wings, grilled chicken and fried chicken, as well as salads, sandwiches and sides. Bb.q, which stands for “best of the best quality,” is situated within the trending fried chicken industry and is well-situated for future growth, with an ambitious goal to grow by another 46,500 locations around the world.

The first Korean restaurant opened in 1995, and the first American restaurant opened in 2014.

The brand prioritizes franchisee education and training, establishing Chicken University in South Korea in 1999 as a place focused on continued franchisee development.

Currently, bb.q Chicken has 150-plus locations across the U.S. and 3,500 locations worldwide, across 57 countries. The brand’s goal is to open 50K stores around the world.

The menu features Korean fried chicken with a choice of Korean-inspired sauces. Other menu items include Korean classics such as Kimchi and American favorites such as french fries.

Franchisees can opt for one of the three following models:

• bb.q Chicken Express (1,000-1,500 square feet): This model primarily offers takeout and delivery services.

• bb.q Chicken Cafe (1,500-5,000 square feet): This model offers dine-in services and takeout options.

• bb.q Chicken & Beer (2,500-5,000 square feet): This model offers dine-in services and bar service.

This information is not made publicly available.

The total investment necessary to begin operation of a new quick service restaurant ranges from $375,000-$788,000. For multi-unit franchisees, the initial investment necessary ranges from $447,000-$860,550, with a minimum requirement of three units.

Prospective franchisees must have a minimum of $250K in liquid assets, as well as a minimum net worth of $700K. Franchisees must pay an ongoing royalty fee of 5% of gross sales and a brand development fee of 2% of gross sales.

The initial franchise fee is $35K per restaurant. This fee must be paid to the franchisor.

• Yoon Hong-guen — Chairman

• Joseph Kim — U.S. CEO

• Richard Kwon — Business Development Manager

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