BoConcept

BoConcept, the contemporary Danish furniture franchise with nearly 300 franchise locations in 65 countries, has announced its newest AW23 Fall Collection. With an extensive range of new items and accessories, the collection showcases BoConcept’s commitment to blending modern design, Danish simplicity and timeless style.

Steen Knigge, the U.S. Marketing Director of BoConcept, believes the Fall Collection is a testament to the brand’s core pillars of “Live Style, Live Design, Live Simple, and Live Danish,” while also infusing a touch of playfulness that captivates the audience. The campaign successfully manages to bring the brand’s LIVE EKSTRAORDINÆR platform to life.

“We are thrilled to introduce the AW23 Fall Collection, which embodies BoConcept’s unwavering commitment to offering extraordinary design solutions for modern living,” said Knigge. “This collection combines the latest trends with our signature Danish aesthetic, resulting in a range of furniture and accessories that exude both style and functionality.”

The Fall Collection introduces a wide range of captivating pieces, including smaller accessories that add a touch of charm to any space, such as vases, trays and unique décor items. In addition, the collection features new textiles like soft cushions, plaids, blankets and bedspreads.

But BoConcept’s Fall Collection goes beyond that. It also presents a diverse selection of furniture that encompasses mirrors, tables, stools, rugs, art and an array of lamps, offering customers a comprehensive range of options to create their own desired ambiance.

Among the standout pieces in this collection are the Salamanca sofa, designed by Henrik Pedersen. Responding to the desire for deep comfort, the Salamanca sofa seamlessly blends style and relaxation, whether you use it for formal sitting, casual relaxing or with the whole family at the same time.

Another highlight is the Bolzano swivel chair, crafted by Morten Georgsen. This chair is designed to be beautiful from all angles and can easily be placed in the middle of any room, allowing users to enjoy a 360-degree swivel gracefully. Also designed by Georgsen is the Santiago dining table, which the brand says can be “appreciated by the consumers for its aesthetic appeal and its functionality.”

Since opening its first franchise in Paris in 1993, BoConcept has become a global leader in the design of bold, stylish furniture, boasting more than 300 locations in 65 countries around the world. Founded in Denmark in 1952, BoConcept differentiates itself by offering premium-quality, modern designs that elevate interior spaces to achieve their full potential. The company remains focused on creating functional furniture for the urban consumer through partnerships with the world’s leading interior designers.

Backed by a proven global concept and strong franchise support system, BoConcept’s U.S. locations include a flagship store, which opened in December 2017 on New York City’s famed Madison Avenue.