TL;DR
Big Chicken has partnered with Figure 8 to enhance its digital presence and improve franchisee success and guest satisfaction. The partnership has overhauled Big Chicken's onboarding process for digital channels and will launch all new locations with a fully-realized digital activation.
Big Chicken is taking its full court press to the digital space. Through a strategic partnership with Figure 8, Big Chicken is doubling down on its commitment to franchisee success, guest satisfaction, and operational excellence. This partnership represents another step toward building a legacy rooted in BIG Flavor, BIG Fun and BIG Smiles, pillars inspired by Shaquille O’Neal’s vision for the brand – translating these values to the digital experience.
Figure 8 has overhauled Big Chicken’s onboarding process for digital channels at all existing locations and now every new restaurant location will launch with a fully-realized digital activation.
“Figure 8 expertise ensures that we're delivering BIG Smiles for all our guests right from the start," said Josh Halpern, CEO of Big Chicken. “Together, we're building a more adaptable digital strategy that positions Big Chicken for long-term success.”
“Big Chicken’s bold vision require digital systems that don’t just keep up, but help lead the way," said Jodi Bernhard, CEO of Figure 8. "We’re proud to partner with a brand on their path to digital excellence."
In this story
This story was originally published in Franchising.com on March 31, 2025. Burnaze summarizes and links to the original reporting.
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