TL;DR
Tariq Farid, founder and CEO of Edible Arrangements, discusses how the company competes with big tech and has bolstered its digital presence. Edible Arrangements has recently moved its corporate headquarters from Connecticut to Atlanta, Georgia, and has 1,200 store locations in 11 countries.
Tariq Farid on how small businesses can compete with big tech
Things have changed a lot for fresh fruit gifting brand, Edible Arrangements . Not only has the world-renowned franchise recently moved its corporate headquarters from Connecticut to Atlanta, Georgia, but the company has bolstered its digital presence to drive more customers to its 1,200 store locations in 11 countries, among a host of other changes.
We caught up with founder and CEO, Tariq Farid, to discuss how Edible has switched up its food and gifting offerings, the essential things brick-and-mortar stores need to get right to compete with well-funded e-tailers, the importance of having passionate business owners champion your brand, and more.
In this story
This story was originally published by Amanda Peters in Global Franchise on November 28, 2019. Burnaze summarizes and links to the original reporting.
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