TL;DR
Robert Cresanti, president and CEO of the International Franchise Association, discusses the future of franchising on the Global Franchise podcast. The International Franchise Association has been advocating for the best interests of the franchise industry during the COVID-19 pandemic.
The president and CEO of the International Franchise Association advocates for the future of franchising on our latest podcast episode
The president and CEO of the International Franchise Association advocates for the future of franchising on our latest podcast episode.
While the height of COVID-19 might have passed in several countries, franchises are still feeling the impact of lost business and may do so for months to come. Thankfully, associations such as the International Franchise Association have been fighting hard to advocate for the best interests of the franchise industry, and Robert Cresanti, president and CEO, is leading this charge.
In this episode, we speak with Robert about the work the IFA has done so far to ensure franchising can stay afloat, as well as what the future holds for this seemingly unsinkable industry. While the road has been rockier than ever, there’s still a handful of silver linings guiding the way.
In this story
This story was originally published by Amanda Peters in Global Franchise on July 14, 2020. Burnaze summarizes and links to the original reporting.
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