TL;DR
Big Frog Custom T-Shirts discusses its satisfaction with its franchise development website's performance and plans for future improvements. The company's VP of Franchise Development, Ron Bender, highlights the site's ability to attract unique visitors and build excitement about the concept.
Ron Bender, VP of Franchise Development for Big Frog Custom T-Shirts: Very, it attracts lots of unique visitors, educates candidates and builds excitement about our concept.
1851: What would you change on your franchise development website?
Bender: I’d block bogus visits from Russia, add more franchisee testimonial videos and update our Item 19 figures (we're waiting for registration states).
1851: Is your site performing better or the same as last year and why?
Bender: Better than last year. We had Click-Tecs update the entire site last summer and it is now responsive.
1851: How is your budget shifting to include digital?
Bender: We are moving approximately 10-15 percent more budget funds to digital every year.
Bender: Just plan to keep updating the site, adding fresh content with blog posts more often.
In this story
This story was originally published in 1851 Franchise on June 22, 2018. Burnaze summarizes and links to the original reporting.
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