Franchise Deep Dive: ActionCOACH Franchise Costs, Fees, and More

REPORTED COST TO GET IN: $122,065 - $155,460

REPORTED ROI (ITEM 19): $318,333 (Average gross revenue for FY 2020)

ActionCOACH is a global business coaching franchise that aims to help business owners achieve greater success and financial freedom. The company offers coaching programs that focus on developing business strategies, improving operations, and scaling businesses to run more efficiently.

There were 33 ActionCOACH locations as of the end of 2023.

ActionCOACH uses a 6-step process to guide business owners through building a commercial, profitable enterprise that can work without them. For franchisees, the model provides a proven system that has been refined over 25 years, allowing them to generate significant cash flow and profits while enjoying a flexible lifestyle.

The key features of ActionCOACH’s business model are:

• Global Leader in Business Coaching: ActionCOACH was the first business coaching firm to franchise and is recognized as a world leader in the field.

• Proven Systems and Support: The franchise model includes tested methodologies, extensive training and ongoing support, enabling franchisees to guide businesses in areas like finance, marketing, sales, and team building.

• Diverse Revenue Streams: Franchisees can earn from multiple products and services beyond one-on-one coaching, allowing for long-term profitability.

• Strong Brand Recognition: Known for its commitment to results and satisfaction, ActionCOACH consistently ranks among top franchises for veterans and other recognitions.

• Commitment to Community Impact: Through initiatives like Coaching for a Cause, ActionCOACH extends its impact by providing free coaching to nonprofits.

According to ActionCOACH’s 2021 FDD, ActionCOACH firms had an average gross revenue of $318,333 in FY 2020.

The total estimated investment ranges from $122,065 to $155,460. Below is a breakdown of the associated costs.

• Franchise Fee: $70,000

• Franchisee Training Fee: $28,500

• Travel to Franchisee Training: $500 - $2,000

• EBC and/or Key Personnel Training Fee: $0 - $5,000

• Travel to EBC and/or Key Personnel Training: $1,500 - $2,500

• Travel Expenses for Mandatory Annual Regional Conferences: $0 - $2,500

• Quarterly Conference and Technology Fee: $495 - $890

• Computer, Telephone and Office Equipment: $0 - $4,000

• Non-Coach Email Addresses: $70 per setup per user

• Marketing Materials and Inventory: $1,000 - $5,000

• Insurance: $1,000 - $2,000

• Additional Funds (3 Months): $15,000 - $20,000

• Website: $0 - $5,000

• Rent: $3,000 - $6,000

• Security Deposit: $1,000 - $2,000

The franchise fee is $70,000.

• Brad Sugars — President and Founder

• Start a ActionCOACH Franchise in 2024

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• How ActionCOACH Business Coaching helps New Mexico businesses grow

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