Fitness Premier 24/7 Clubs Franchise Culture Fosters Growth

The emerging fitness franchise Fitness Premier 24/7 Clubs — founded by a former Massage Envy franchisee — has a strong culture baked into every layer of its system. Because Founder and CEO Jason Markowicz spent time as an employee, franchisee and franchise consultant before becoming a franchisor, he brought a rich understanding of team-member daily experience at all levels and made a point of considering the needs of the entire system. This experience and consideration is the foundation of Fitness Premier 24/7 Clubs’ inclusive, supportive culture.

“I know what it feels like to hold different positions in a franchise system, and I have learned — through personal experience — what a franchisor needs to do to support the network,” Markowicz said. “A proven business model is most successful when it is accompanied by passionate team members, thorough education and a shared understanding of the common goal. For us, that goal is to provide individualized support.”

Whether they’re supporting members in reaching their fitness goals, other club-level team members in achieving the goals of the day or franchisees in achieving their long-term business goals, Fitness Premier 24/7 Clubs teams offer specialized support catered to the individual and scenario at hand.

“This is true for our members, operators and franchisees: We want you to feel confident making bold goals with the knowledge that there is a qualified team standing behind you,” added Markowicz. “We have an incredibly close-knit team of people who are ready to offer up their expertise whenever it will help another member of the Fitness Premier 24/7 Clubs family.”

“Our culture is very goal- and results-driven, but it’s also very positive. Every win is celebrated,” explained Kurtis Mraz, operator of Fitness Premier of Beecher. “The leadership team does an amazing job of offering continuing education, training, programs and workshops to help us improve ourselves.”

In 2022, the brand introduced a new entrepreneur operating system that gives franchisees more tools to plan and run their business, simplifying everything from meeting scheduling to the creation and measurement of annual goals. In addition to resources that support team members in leveling up their skills and expanding their horizons, the system also leverages a culture index to support owners in properly selecting team members who will play an important role in the ongoing success of the business.

The Fitness Premier 24/7 Clubs hiring process includes a survey that measures how prospective employees fit with the roles they’re applying to. This creates longevity in individual roles and supports one of the most crucial aspects of building a business — something Markowicz describes as “putting the right people in the right seats.”

“Our company culture is very similar to our gym culture,” said Mraz. “Everyone is welcome, and there are opportunities for everyone. The only requirement is that you need to be willing to put in the work, and you’ll be rewarded for it.”