TL;DR
Upgrade Labs is expanding in 2024 with a new facility in Austin, Texas, and has existing locations in Meridian, ID, and Riverton, UT. The brand offers innovative performance and recovery services, including The Cheat Machine and The Big Squeeze.
The new Upgrade Labs will be located at 1611 W 5th Street Suite 125, and is anticipated to open Mid-May 2024. Led by the dynamic duo of Billy and Natalie Ledbetter, both accomplished medical professionals, this venture promises to bring cutting-edge biohacking technology to one of the nation's healthiest and most innovative cities.
Dave Asprey, Founder and CEO of Upgrade Labs, expressed enthusiasm about entering the vibrant Austin community, stating, "Our team is thrilled to introduce our groundbreaking services to the bustling community of Austin. With the expertise of the Ledbetter’s, we are confident in our ability to positively impact lives in Texas."
The brand currently has locations open in Meridian, ID and Riverton, UT. The Village at Meridian site is situated at 2206 N Eagle Rd. Suite 110, while the Mountain View Village Riverton location can be found at 4594 W Partridge Hill Lane Suite B-170. Both locations have received positive feedback from their respective communities, providing a time-efficient and effective approach to wellness that stands out for their unique and advanced services.
“We are incredibly proud of our two open locations as they are continuing to positively transform lives, providing access to technology not commonly available to the public and delivering optimal results in minimal time,” continued Asprey.
Upgrade Labs locations offer innovative performance services like The Cheat Machine, providing a week's worth of resistance training in just 15 minutes. They also provide unique recovery services, including The Big Squeeze, promoting water loss, body slimming, and toxin elimination. Members experience stronger immunity, reduced inflammation, increased energy, enhanced longevity, improved sleep, and more.
Recently, Upgrade Labs added Cryotherapy to its U.S. franchise model, which chills the whole body for two to three minutes at -166 to -220 degrees to help decrease inflammation, boost metabolism, and significantly increase deep and REM sleep.
In this story
This story was originally published in Franchising.com on February 29, 2024. Burnaze summarizes and links to the original reporting.
Read the full story at Franchising.comLiked this? Get the week's franchise news, explained
- Sunday 8 AM ET weekly + a monthly deep dive
- Sections picked for the industries you follow
- Every claim linked to its source. Free.