TL;DR
Del Taco's 21-quarter positive sales streak ended with a systemwide dip of 0.1% in the first quarter of 2019. The company reports that sales are recovering, driven by its $4, $5 and $6 Fresh Faves value boxes and Beyond Tacos menu.
Quarter one of 2019 for Del Taco brings the brand’s 21-quarter positive sales streak to an end. The quick-service food company reported a systemwide dip of 0.1%, according to Nation’s Restaurant News.
John D. Cappasola Jr., CEO of Del Taco, stated that sales may have been affected by “unfavorable weather in California and a delayed Lenten season.” However, the company reports that sales are swinging back up in the second quarter.
Del Taco’s recently launched $4, $5 and $6 Fresh Faves value boxes have primarily driven recovery from the sales dip. The company is also hoping to win back lost sales through renewed promotions such as its Beyond Tacos menu which includes tacos made with plant-based meats from Beyond Meat.
In conjunction with rising food sales, Del Taco foresees continued development positivity in the upcoming year. Nation’s Restaurant News stated that the brand has renewed its focus on increasing its number of franchise-owned units to represent 55% of its total units by 2020.
In this story
This story was originally published in 1851 Franchise on May 7, 2019. Burnaze summarizes and links to the original reporting.
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